Meet the Team
Jack
Favourite current product - Joma Area Set in White/ Gold
Favourite Athlete - Rory Mcilroy or Lewis Hamilton I started at 4Sports during my high school holidays in 2012, working in the print workshop, and continued part-time until finishing Sixth Form. In 2015, I joined full time and moved into a sales role in 2017. When our dad retired in 2019, my brother Tom and I took over the business. Since then, we’ve been proud to grow our family business, including moving into a new unit in 2022, and continue building on its success every day.
Tom
Favourite current product - Adidas Icon 25 shirt Black/ Gold
Favourite Athlete - David BeckhamI joined the business during high school, starting in a Saturday role helping with filing and print jobs. After finishing school, I studied Sports & Science at City College Norwich. On completing my studies, I worked full-time at a specialist garden centre focused on micro herbs and vegetables, before joining 4Sports full-time at 17. Over the years, I’ve developed a strong focus on the marketing and workshop side of the company. In 2019, Jack and I took over the business from our dad and have since grown it into a leading force within the local community — moving into larger premises and expanding both our Sport Clubs and Work Wear partnerships . I’m excited to see what the future holds for 4Sports.
Lee
LinkedIn Profile>>
Favourite current product – The JOMA Vintage Eco Retro
Favourite Athlete – Thierry Henry
With over 21 years in Sales at companies like Sky, Virgin Media, and Aviva, I’ve always loved connecting people with products that truly fit their needs. Being a lifelong sports fan myself, working in the sports industry is a dream come true—and something I’m genuinely proud of.
I became Head of Sales for the 4sports Group in August 2025, and it’s been an incredible journey since—meeting amazing people, building strong connections, and helping shape the growth of an already fantastic company.
Favourite current product – The JOMA Vintage Eco Retro
Favourite Athlete – Thierry Henry
With over 21 years in Sales at companies like Sky, Virgin Media, and Aviva, I’ve always loved connecting people with products that truly fit their needs. Being a lifelong sports fan myself, working in the sports industry is a dream come true—and something I’m genuinely proud of.
I became Head of Sales for the 4sports Group in August 2025, and it’s been an incredible journey since—meeting amazing people, building strong connections, and helping shape the growth of an already fantastic company.
Dave
Favourite current product – Build Your Brand BY011 Hoodie
Favourite Athlete – Ricky Carmichael
I’ve been with 4sports since 2014 and love being part of the team that’s helped the company grow into the success that it is today. As Workwear Manager, I work with lots of local businesses and have met some amazing people—many of whom are now personal friends. I’m passionate about detail and always make sure every order is delivered to the highest standard, as quickly as possible.
Favourite Athlete – Ricky Carmichael
I’ve been with 4sports since 2014 and love being part of the team that’s helped the company grow into the success that it is today. As Workwear Manager, I work with lots of local businesses and have met some amazing people—many of whom are now personal friends. I’m passionate about detail and always make sure every order is delivered to the highest standard, as quickly as possible.
